Behavior Behavior change Injunctive norm Descriptive norm Attitudes Intentions Perceived behavioral control
Number of items and response categories Never; approx. 25% of times; approx. 50% of times; always Much less often;
less often; no change; more often; much more often
Three items (Friends, Family, People important for me):

Totally disagree; disagree;
Neither/nor; agree; totally agree
Two items (Friends, Where I live):

Totally disagree; disagree;
Neither/nor; agree; totally agree
Four items (Necessary, Very dangerous, Fun, Stupid):

Totally disagree; disagree;
Neither/nor; agree; totally agree
Two items (Will avoid, Likely that I will):

Totally disagree; disagree;
Neither/nor; agree; totally agree
One item

Very hard to avoid; hard to avoid;
Neither/nor; Easy to avoid; Very easy to avoid
N 375 375 1129
2-on-1: 515
Mobile: 294
RUI: 320
1129
2-on-1: 515
Mobile: 294
RUI: 320
1129
2-on-1: 515
Mobile: 294
RUI: 320
1129
2-on-1: 515
Mobile: 294
RUI: 320
1129
2-on-1: 515
Mobile: 294
RUI: 320