|
Business
|
Leisure
|
Temporary Replacement
|
Other
|
| Alternative-specific constant |
|
1.094 *** |
|
|
| Sociodemographic characteristics |
|
|
|
|
| High income (more than $75,000) |
0.664 *** |
|
|
|
| Full time worker × Business or management sector |
0.837 *** |
|
|
|
| Female |
|
|
0.954 *** |
|
| Female × High income (more than $75,000) |
|
0.741 *** |
|
|
| Young adults (between 18 and 44 years) × Single |
0.781 ** |
1.028 *** |
|
|
| Seniors (65 years and above) |
|
|
|
1.100 ** |
| Highly educated (with at least bachelor’s degree) |
0.637 *** |
0.405 ** |
|
|
| Owns a vehicle |
|
|
0.752 ** |
|
| Considers loyalty program and discounts when renting |
0.827 *** |
0.827 *** |
|
|
| Rental vehicle plan |
|
|
|
|
| Low rental cost (i.e., $20 to $40 per day) |
|
0.691 *** |
1.022 *** |
|
| Small vehicle (i.e., sedan) |
0.715 ** |
0.715 ** |
0.905 ** |
|
| Large vehicle (i.e., SUV) |
|
0.781 *** |
1.449 *** |
|
| Short travel distance (i.e., less than 50km) |
-1.110 *** |
-1.110 *** |
|
|
| Long travel distance (i.e., more than 200km) |
|
0.609 *** |
|
|
| Total number of days vehicle is rented |
|
0.057 ** |
0.057 ** |
|
| Rented only for one day |
|
|
|
1.842 *** |
| Rented for one to two days |
0.934 *** |
|
|
|
| Acquired from nearby airport or train station |
3.276 *** |
3.276 *** |
|
2.558 *** |
| Acquired from nearby place of residence |
|
0.632 *** |
0.847 *** |
1.084 *** |
| Number of observations |
1,002 |
|
Log-likelihood (0)
|
-1,389.067 |
|
Log-likelihood (constant)
|
-1,042.848 |
|
Log-likelihood (beta)
|
-790.040 |
| McFadden Pseudo R2 |
0.242 |