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Transport Findings
September 26, 2024 AEST

Factors Shaping Attitudes Toward Walking to the Grocery Store and Their Influence on Behaviors

Chia-Yuan Yu,
Walkingattitudebuilt environmentgrocerystructural equation model
Copyright Logoccby-sa-4.0 • https://doi.org/10.32866/001c.123352
Findings
Yu, Chia-Yuan. 2024. “Factors Shaping Attitudes Toward Walking to the Grocery Store and Their Influence on Behaviors.” Findings, September. https:/​/​doi.org/​10.32866/​001c.123352.
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Abstract

This study investigates factors influencing attitudes toward walking to the grocery store and how these attitudes affect the actual decision to walk. Analyzing survey data from 975 adults in Orlando, Florida, using a structural equation model (SEM), this study examined socio-demographic characteristics, residential self-selection, social influence, and perceived built environments, with attitudes as mediators. The findings reveal that while attitudes are influenced by various factors, the built environment has a more direct impact on walking behavior. This study highlights that improving tangible factors like sidewalk quality and proximity to destinations is crucial for encouraging walking and promoting sustainable urban lifestyles.

1. Questions

Numerous studies have focused on the walking behaviors, highlighting attitude as a key determinant (Yu and Zhu 2016). However, the specific factors that shape these attitudes remain less clear, as does the process by which these attitudinal factors influence the decision to walk to the grocery store. Understanding the underlying causes of these attitudes and how they drive behavior will provide valuable insights that can guide initiatives aimed at encouraging more people to walk to the grocery store, thereby promoting healthier and more sustainable transportation habits. This study explores the following questions:

  • What factors influence attitudes towards walking to the grocery store?

  • How these attitudes subsequently affect the decision to walk to the grocery store?

2. Methods

This study proposes a theoretical framework based on existing literature, hypothesizing that (1) five domains—socio-demographics, residential self-selection, social influence, perceived built environments, and attitudes—directly influence the decision to walk to the grocery store, and (2) attitudes mediate the indirect effects of the other four domains (Figure 1).

Figure 1
Figure 1

This study analyzed survey data from 975 adults in Orlando, Florida. Conducted from April to May 2024, the online survey was promoted using QR-coded flyers in Publix grocery stores, social media ads, community boards, and emails from local organizations. Table 1 summarizes the variables, measurements, and descriptive statistics. This study employed a structural equation model (SEM) to examine complex relationships between multiple variables, including direct and indirect effects. SEM is ideal for understanding how attitudinal and environmental factors influence the decision to walk to grocery stores while controlling for confounding variables. Unlike studies using regression models, SEM could reveal both direct and indirect associations that influence walking behavior to grocery stores. Socio-demographic characteristics were included as control variables.

Table 1.Variable list and descriptive statistics
Domain Variable Mean (SDa) or % of "1" for binary variables
Walking to the grocery store (binary; 1 = walk) 25.00%
Socio-demographic characteristics Age of respondents (continuous) 45.21 (12.52)
Gender of respondent (binary; 1 = male) 35.00%
Race of respondent (binary; 1 = white) 45.00%
Ethnicity of respondent (binary; 1 = Hispanic or Latino) 21.00%
Employment status (binary; 1 = employed) 67.00%
Education level (continuous; 1–5 [1 = no formal education; 2 = some high school; 3 = high school graduate; 4 = some college or technical school; 5 = college graduate or higher]) 4.31 (1.15)
Income level (continuous; 1–5 [1 = less than $20,000; 2 = $20,000-$40,000; 3 = $40,000-$60,000; 4 = $60,000-$80,000; 5 = more than $80,000]) 4.15 (1.27)
Car ownership (continuous) 2.02 (0.94)
Valid driver license (binary; 1 = yes) 83.00%
Household size (continuous) 3.02 (1.28)
Frequency of visiting grocery stores (continuous; 1–4 [1 = less than once a week; 2 = once a week; 3 = 2-3 times a week; 4 = 4 to 6 times a week; 5 = daily]) 2.85 (0.94)
Residential self-selection Whether walking to the grocery store is important in choosing residential location (continuous; 1–5 [1 = not at all; 2 = slightly; 3 = moderately; 4 = significantly; 5 = decisively]) 2.57 (1.38)
Social influence Latent factorc: positive peer influence
"I frequently observe my friends, family, or neighbors walking to the grocery store." 2.10 (1.58)
"There is a social expectation in my community to choose eco-friendly transportation modes for grocery shopping." 1.78 (0.85)
"My friends or family members have encouraged me to walk to the grocery store." 1.55 (0.96)
Perceived built environments Distance to the nearest grocery store from home (continuous; 1–5 [1 = less than 0.5 miles; 2 = 0.5 to 1 mile; 3 = 1 to 2 miles; 4 = 2 to 4 miles; 5 = more than 4 miles] 2.52 (1.18)
Safety perception when walking to the grocery store (continuous; 1–5 [1 = very unsafe; 2 = somewhat unsafe; 3 = neutral; 4 = somewhat safe; 5 = very safe]) 3.73 (1.59)
Overall condition of the roads on the route to the grocery store (continuous; 1–5 [1 = very poor; 2 = poor; 3 = fair; 4 = good; 5 = excellent]) 3.31 (1.87)
Availability and condition of sidewalks leading to the grocery store (continuous; 1–5 [1 = non-existent; 2 = sporadically available; 3 = present but in poor condition; 4 = generally well-maintained but with some issues; 5 = well-maintained and fully accessible]) 3.82 (1.17)
Obstacles (i.e., construction, debris, or parked vehicles) on the walking path to the grocery store (continuous; 1–5 [1 = very frequently; 2 = frequently; 3 = occasionally; 4 = rarely; 5 = never]) 3.29 (2.01)
Traffic calming measures (i.e., speed bumps, pedestrian islands) on the walking path to the grocery store (continuous; 1–5 [1 = very inadequate; 2 = somewhat inadequate; 3 = neither adequate nor inadequate; 4 = somewhat adequate; 5 = very adequate]) 3.08 (0.99)
Signage and road markings for pedestrian crossing on the route to the grocery store (continuous; 1–5 [1 = very unclear and unhelpful; 2 = somewhat unclear; 3 = neutral; 4 = somewhat clear; 5 = very clear and helpful]) 2.84 (1.53)
Presence of tree shading along the route to the grocery store (continuous; 1–5 [1 = no shading; 2 = minimal shading; 3 = moderate shading; 4 = substantial shading; 5 = complete shading]) 3.05 (0.86)
Attitude toward walking to the grocery store Latent factorc: positive attitude and experience
"Walking to the grocery store is a convenient option for me." 2.85 (2.01)
“I enjoy the experience of walking to the grocery store.” 2.22 (1.32)
"I prefer walking to the grocery store because it helps me stay physically active." 2.18 (1.74)
“I feel safe walking to the grocery store in the neighborhood.” 3.88 (0.65)
"I am likely to choose walking over other modes of transportation for my next grocery store trip." 1.98 (1.08)
Latent factorc: barriers and concerns
“Walking to the grocery store is too hot and sweaty.” 3.57 (1.33)
"Carrying groceries is a major deterrent for me when considering walking or biking to the store." 3.93 (1.07)
“I find walking to the grocery store too time-consuming.” 3.85 (1.31)
“I am worried about the traffic along the route when I consider walking to the grocery store.” 3.04 (1.02)
“I feel that the sidewalks to the grocery store are poorly maintained.” 2.85 (1.68)

a SD: Standard deviation; b B: Binary variable; c All latent factors were captured by a series of questions using Likert scale of using a scale of 1 (“strongly disagree”) to 5 (“strongly agree”), unless otherwise noted.

I utilized the statistical software M-Plus 8.5 to test the proposed framework through a two-step process. First, I built measurement models to verify the factor structure of the latent variables. The construction of latent factors, such as positive peer influence, positive attitude and experience, and barriers and concerns, was grounded in theoretical foundations. Second, I tested the structural model to explore the complex relationships among variables. I employed Weighted Least Squares (WLS) estimation in the SEM model because Maximum Likelihood (ML) estimation can yield inaccurate test statistics and standard errors when the outcome variable is binary (Brown 2006).

3. Findings

To evaluate the SEM model fit, root mean square error of approximation (RMSEA) is 0.038 (<0.05 indicates good fit), comparative fit index (CFI) is 0.92 (>0.90 indicates good fit), and Tucker-Lewis index (TLI) is 0.91 (>0.90 indicates good fit). These values indicate that the SEM model constructed provides a good fit with the data (Brown 2006) (Figure 2).

Figure 2
Figure 2

This study found a negative correlation between car ownership and attitudes toward walking (coefficient = -0.234, p = 0.005). Higher car availability reduces the likelihood of choosing active transportation modes (Ding et al. 2018). It illustrates that individuals with easier access to a car are less likely to walk or bike to destinations like grocery stores. Positive peer influence and social support significantly impact attitudes toward walking, which emphasizes the role of supportive social networks in promoting physical activity (Foster and Giles-Corti 2016).

For the mediating effect, several variables (e.g., car ownership, importance of walkability to grocery stores in residential location choice, social influence, distance to the nearest store, sidewalk availability and condition, presence of obstacles) all influenced walking behavior to the grocery store through the mediator of attitudes. Positive attitudes increase the likelihood of walking, even among those who own cars. Conversely, negative perceptions due to obstacles or long distances can deter walking, highlighting the need for supportive environments that promote active transportation choices.

The availability and good condition of sidewalks significantly enhance the likelihood of walking to the grocery store, underscoring the need for pedestrian-friendly pathways. The strong positive correlation between favorable attitudes toward walking and the frequency of walking to the grocery store suggests that when individuals enjoy walking or perceive it as beneficial, they are more likely to choose walking as their mode of transport.

Incorporating objective measurements such as population density and land use mix could offer valuable insights into mode choice. However, this study did not gather detailed data on participants’ residential locations, preventing us from calculating these factors. Future research could benefit from including such measures to enhance the analysis.

Submitted: May 31, 2024 AEST

Accepted: September 04, 2024 AEST

References

Brown, T. A. 2006. Confirmatory Factor Analysis for Applied Research. New York: Guildford Press.
Google Scholar
Ding, D., B. Nguyen, V. Learnihan, A. E. Bauman, R. Davey, B. Jalaludin, and K. Gebel. 2018. “Moving to an Active Lifestyle? A Systematic Review of the Effects of Residential Relocation on Walking, Physical Activity and Travel Behaviour.” British Journal of Sports Medicine 52 (12): 789–99.
Google Scholar
Foster, S., and B. Giles-Corti. 2016. “The Built Environment, Neighborhood Crime and Constrained Physical Activity: An Exploration of Inconsistent Findings.” Preventive Medicine 47 (3): 241–51.
Google Scholar
Yu, C., and X. Zhu. 2016. “From Attitude to Action: What Shapes Attitude toward Walking to/from School and How Does It Influence Actual Behaviors?” Preventive Medicine 90:72–78.
Google Scholar

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